• To Transform the Company into a modern and dynamic yarn manufacturer and to provide premium quality products to customers. 
• To foster a culture of trust in order to make professional life at the Elahi Cotton Mills Limited a Stimulating and challenging experience for all our people.
• To Build the Company on sound financial footing, increase earning distribution of adequate return to shareholders, employees and to contribute towards the government revenues.
• To expand sales of the Company through good Governance and foster a sound and dynamic team so as to achieve optimum profitably for the Company sustaining and equitable growth and prosperity of the company.

To make comprehensive arrangements for the training of our works technicians.
To strive for the continuous development of Pakistan while adding value to the textile sector.
To continue to earn the respect, confidence and goodwill of our customers and suppliers.
To earn and sustain the trust of our Stakeholders through efficient resource management